Actionality

Actionality enables brands, agencies, content publishers and mobile network operators to collaboratively conduct and benefit from "in-content" mobile advertising.

Actionality’s automation technologies eliminate the need for content developers to customise or modify mobile content manually. In conjunction with Actionality’s AdFlex™ platform, top-tier brands and agencies have the ability to review, request and insert mobile advertising into 500+ current and back-catalogue mobile game titles.

Actionality was sold to Yahoo! Inc. in May 2007.